The Asian market in the watchmaking industry has largely stabilized, with the Chinese giant who seems to take a break after a long ride.
The Swiss watch exports in China show 25% less (in sales) in the first quarter of 2013 compared to the same period last year. The sector has in fact moved to other markets, rebalancing in the direction of the United States and Europe who come back to be very important areas, not to mention the emerging markets such as South America, with Brazil in the lead. According to data released by the Fédération de l’industrie suisse horlogère, in fact, as a result of a slowdown in growth in Asia, the export value of the watches is very positive in the United States and, surprisingly, also in Europe, with Germany at the top, followed by Italy and England, which have helped to compensate for the stagnation of the East. The Italian market keeps sixth place in the world and only in December recorded a flattering +32.4% (+17% in the first quarter of 2013). The overall results are even more hopeful: in late 2012, for the first time, Swiss exports have broken the threshold of 20 billion francs, an increase of 10.9% compared to 2011. Mario Peserico, President of Assorologi, explains: “There aren’t good times – he says – and it is obvious that the lack of confidence and expectation that infects the consumer can not also be reflected in our market. So how did last year, but it seems to me just point out that the watch keeps all in all much better than other sectors and is able to defend image, competitiveness, quality and attractiveness. ” A quality that is guaranteed thanks to the choice and processing of materials used.
