Digital culture in the Company


The digital culture in the company is a fundamental pillar both of the current post-pandemic restart and of the alignment of work with modern times.

Probably spreading the digital culture in the company is the biggest challenge facing companies in our present. In addition to this, it represents the first step to avoid being overwhelmed by the so-called Digital Transformation that is now around us every day.

We have already talked about company training and how to motivate staff in the company. Now we enter the “room” relating to the diffusion of digital culture in the company.

The step, of course, is that of training.

The digital culture in the company is closely correlated with what is created by modern technologies and how the individual skills of each person are amplified thanks to digital.

Investment in human capital is essential to allow the business to grow healthy and perfectly in line with the historical period we are going through.

Regarding Europe and the digital culture in the company, the European Commission estimates that by 2030 there will be a greater use of basic social, interpretative and cognitive skills of the ICT world and therefore new digital skills will certainly be mandatory. The request is ambitious: not only does digital culture create new professions but it pushes both companies and workers to a new way of looking at things, adapting to new working methods and focusing on tools, organizations and people.

In Europe, one in 3 workers say they do not have any or not enough digital skills. A deficiency that obviously reflects on company performance. This is why it is important to spread and promote the digital culture in the company.

How many times have you heard of Digital Hard Skill?

Those skills that are collected in Social, Mobile, Analytics and Cloud to which we can add Artificial Intelligence, Robotics, Internet of Things and Cybersecurity.

In the next ten years one of the most requested profiles will be that of the Data Scientist, that is, one who is able to analyze and manage large amounts of data. Together with the skills of those who work with Cloud Computing, in the design of mobile apps and intuitive interfaces. Solid themes to spread and promote digital culture in the company.


Alongside the Hard Skills there are the Soft Skills.

These skills certainly start from the predisposition to solve problems (the very famous “problem solving”) through solutions that arise from creative, lateral and strategic thinking. As well as the degree of literacy towards new media with their languages ​​and formats. All these skills are often summarized in the definition of ‘Digital Mindset’, that is a series of skills, knowledge and experiences that derive from living in a digitized society and that are recognized and used by an individual who is able to meet the challenges. Exactly how the company should do.

In conclusion, promoting digital culture in the company serves to allow you to act consciously within a digitized society and within an ever-changing perimeter that has canceled the refrain of “we’ve always done it this way”. A perimeter, however, that is extremely stimulating for those who are willing to get involved (for those who are not, never mind, the safe road to becoming a dinosaur is still viable).


Comments are closed.