How to measure business digital maturity is essential in today’s workplace.
We have already explored the reasons why corporate training is a fundamental component for the growth of the company. A workforce that strives to constantly improve itself tends to be more confident, motivated and satisfied.
How to measure business digital maturity is a path that passes from eLearning but also from performance indicators, the much feared KPIs.
Generally, the KPIs that are taken into consideration to measure the digital maturity of the business are the cost incurred for training, the hours of training provided and post-course evaluation.
Although these indications are provided by measurable data, they do not give a clear indication of the performance of training and how this affects performance at work.
KPIs must be linked to tangible actions.
For example, if the purpose of the training is to form a sales team for a product, the KPIs associated with this type of training should first be identified.
It can be done by measuring in terms of product knowledge before and after training and at the same time integrating this aspect to the sales techniques, the volume of sales themselves and the contacts generated by the team.
On the volume of sales in particular, numerous variables come into play that must be taken into account to measure the digital maturity of the company. For example, if an email marketing campaign for the sale of the product is delivered simultaneously with the training, the KPI will certainly be directly influenced.
Finally, when we proceed to measure the data after the training, the result obtained is what should define the performance of the training. In fact, the comparison of the data collected before and after the training will be highlighted. For example, in the case mentioned above, the variation in sales net of variables is measured.
In fact, the training path is not the real starting point for being able to measure the digital maturity of the company. The path begins earlier, with the most careful study possible of the company objectives. It goes through the evaluation and organization of collaborators, through their involvement and through the study of a training course that will be the operational part, destined to be measured to understand when the company can be matured digitally and be more prepared to face the challenges of a constantly (and fast) changing market.